The 2024 Saturday Indesign Afterparty was put on in association with Signature Appliances and Ovolo Hotels, creating the perfect end to the standout day in the design calendar. Around 300 guests attended the exclusive ticketed party, which was held last year in Melbourne at Industry Lanes.

With the impressive Ovolo venue nestled on the edge of the harbour among Woolloomooloo’s wharves, guests were first greeted with an elegant entry sequence as they ascended from street level into the party area. With atmospheric lighting and a spacious setting, this year’s Afterparty allowed for both extravagant fun and serene pockets where friends old and news could catch up and reflect on the day. 

The inviting Afterparty was populated with a wide cross-section of the design community, from showroom CEOs and high-profile designers to student volunteers who helped keep things moving at venues throughout the day. 

Saturday Indesign is an action-packed day that takes over the design scene of a full city each year. Following Melbourne in 2023, it was Sydney’s turn again this year, with thousands of people ­– primarily architects, developers, design hunters, industrial designers, interior designers, manufacturers, product suppliers and specifiers – waltzing between the dozens of showrooms that opened their doors for the day.

Sydney was organised into several precincts for Saturday Indesign on 7^th September, including Alexandria, Surry Hills and Paddington. The rhythm of the day will be a familiar one for attendees, as the morning calm before the storm soon becomes a frantic and fascinating dash between different showrooms. A series of stimulating design talks added substance and depth to the day, with many design practices touring groups around on buses to hop on and off at various venues. 

As the afternoon faded and lunch offerings gave way to drinks, the atmosphere turned more towards the partying that culminates at the official Afterparty. As one of the largest and most successful Saturday Indesign events yet, the evening gathering was a fitting way to bring the whole day to a fun conclusion. 

A huge thank you to all of our exhibitors, partners and attendees for making Saturday Indesign 2024 so special – and especially to all those who attended the Afterparty at Ovolo Woolloomooloo thanks to Singature Appliances.

Share your experience via #saturdayindesign and see more highlights @saturdayindesign.

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Voted as the most favoured immersive and inspiring showroom installation by over 200 voting participants, ‘f l u i d’ aimed to unite people, place and sustainability while framing utopia (the 2023 Project theme) as a harmonious, reciprocally adaptive world.

“While conveying the core elements that drove our concept, we wanted to create an immersive experience that engaged peoples’ senses,” says the Plus team, which worked in collaboration with Saturday Indesign exhibitor, AXOR, to create the installation for its Abbotsford showroom.

“When viewed at a distance, the installation effectively acted as a single dynamic sculpture, which drew people closer and encouraged them to inspect the individual elements,” says Plus.

The floating installation has been constructed from bottlecaps, sourced and repurposed from the designers’ local cafes. Over 1,400 bottlecaps were sourced. “To start with, we created a 3D model of our idea so we could accurately map how to thread and hang each cap to achieve our desired effect,” says the Plus team. “Once we knew how many different cap types we’d have after collection, we adapted our design to accommodate each size in a way that embodies the flow and motion of water.”

Here ‘f l u i d’ not only highlights the role people and sustainability play in our everyday lives, it also reflects back on perhaps AXOR’s most powerful element, water.

“When viewed at a distance, the installation effectively acted as a single dynamic sculpture, which drew people closer and encouraged them to inspect the individual elements. As they did this, the bottle caps, audio loop and water projections evoked their senses of sight, sound and touch,” says the Plus team.

For the design team, working with AXOR really highlighted the timelessness and versatility of the brand. “They’re a bit like Rolex – prioritising excellent engineering to create long-lasting, adaptable quality rather than churning out excessive quantities of products with one specific purpose,” says the Plus team. “This approach naturally lends itself to sustainability, and we love that they’ve always stayed true to their values.”

The winning installation was one of 10 different Project collaborations that competed for the People’s Choice. It used a total of 826 small caps, 361 medium, and 291 large. A massive effort – and a few late nights – from Plus’ very deserving Melbourne studio.

Congratulations Plus Architecture and AXOR!

About Saturday Indesign 2023

Saturday Indesign, now in its 20th year, really encapsulates that spirit of connectivity that makes the design community so unique and, well, fun. It’s an event that brings people together – almost 2000 in 2023 in fact – and invites them into the ‘homes’ of Australia’s leading purveyors of design, to experience showrooms as activated brand environments. Through interactive installations, dynamic design discussions, product launches and sublime hospitality, 34 exhibitors across 26 locations brought Saturday Indesign to vibrant life, this year in Melbourne. Read the full Saturday Indesign event wrap-up here.

About The Project

The Project is one of the most highly anticipated features of Saturday Indesign giving architects, designers and other creatives an opportunity to work with exhibiting companies and their products to create installations, visual displays and interactive experiences within showroom spaces. The Project creates a never-before-seen experience exclusive to Saturday Indesign, where attendees can immerse themselves in tangible and immersive works.

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With exhibitors located in the best design showrooms over CBD, Richmond and Collingwood, there are tons of elements to dive right into including design discussions, workshops, launches and more! No matter if you’re visiting in the morning or afternoon, or planning to explore it from end to end, there is something for every design lover at Saturday Indesign. Getting around to it all is made easy thanks to our transport partner Neolith. 

Not sure how to start planning your day? Well look no further than the official Saturday Indesign on-day handbook, which is now available for you to download! Get your digital copy now to explore every aspect of the program.

Prefer a copy IRL? No stress – you can pick up a handbook on-day at any exhibitor location! 

Also available on day is your exclusive Living Edge x Saturday Indesign canvas tote, available at all participating exhibitor locations. Get yours while they last! 

Register today for your chance to go in the running for our prize pool of over $33,000. See you there, 2 September.

We can’t wait to see you at #saturdayindesign 

Key event details:

Saturday Indesign
2  September, 2023
9am-5pm
Key design locations across Melbourne
Free to attend! Register now!

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